Recycled Eco-Knit Collection – Battling The Plastic Epidemic
Find comfort while making a difference with our Eco-Knit collection.
– Over 150 plastic bottles litter each mile of UK beaches
– Every day approx 8 million pieces of plastic pollution find their way into our oceans
– Approx 5,000 items of marine plastic pollution have been found per mile of beach in the UK
Plastic has, and is slowly polluting our oceans day by day. It ends up in our oceans causing more and more harm the longer we don’t do anything about it. How does all this plastic get into the sea you may ask? A shocking two-thirds of plastic comes from litter being left on the beach, washed down rivers or by being flushed down the loo. So how long does this plastic last for? A plastic bottle can last for 450 years in the ocean, slowly breaking down into smaller and smaller pieces which eventually end up microscopic but never truly go away. You do the maths – yuck!
How does this directly affect you, you may be saying? Plastic is destroying the ocean habitat and as sea animals try to absorb these forms of plastics, it is seriously affecting fish and other large sea animals, increasing the death rate as they can’t digest the sheer amount of plastic fibres. With 1 in 3 fish caught for human consumption now containing plastic, the question is no longer are we eating plastic, but how bad for us is that?
This is where we all need to step in and make a change. Here, Hey Dude felt the need to do our part in any way possible.
Hey Dude Shoes is proudly taking action to address the plastic epidemic in our oceans through the creation of the Eco-Knit collection, which includes shoes constructed from recovered plastic from our oceans. As a brand, it is important for us to constantly find ways to not only educate people on issues affecting people and the environment, but to also take action. The global awareness for this plastic epidemic in our oceans has grown tremendously. While staggering information on the amounts of plastic and how it is destroying wildlife have continued to pour in, Hey Dude Shoes felt the need to do our part any way possible.
Our eco-friendly material is constructed from collected plastic from the ocean that is melted down to create a material known as polyethylene terephthalate (PET fibres). These recycled PET fibres are strong and lightweight allowing us to provide an environment changing product, while keeping our signature comfortable shoes. The Levante Knit, Wendy Knit and Wally Knit come together to create our Eco-Knit collection which is a promise to our consumers that we’ll make our best efforts to create change, while continuing to focus on adding new styles to this line-up.